Who is in our sample?

553 salaried Gen Z respondents (SEBI Investor Survey 2025) who considered mutual funds but do not currently hold them. Unweighted, descriptive only.

Where respondents live: by state

The map and the ranked list share the same zone and urban/rural filters.

82 (most)

Shading reflects respondent counts in this sample only — not state population or market size.

TAMIL NADU82 (14.8%)

KERALA67 (12.1%)

MAHARASHTRA57 (10.3%)

NCT OF DELHI50 (9.0%)

GUJARAT34 (6.1%)

ANDHRA PRADESH32 (5.8%)

UTTAR PRADESH32 (5.8%)

MADHYA PRADESH24 (4.3%)

RAJASTHAN23 (4.2%)

KARNATAKA20 (3.6%)

WEST BENGAL16 (2.9%)

TELANGANA16 (2.9%)

ODISHA14 (2.5%)

JHARKHAND13 (2.4%)

BIHAR10 (1.8%)

PUNJAB9 (1.6%)

HARYANA8 (1.4%)

SIKKIM7 (1.3%)

CHHATTISGARH5 (0.9%)

GOA5 (0.9%)

JAMMU & KASHMIR5 (0.9%)

UTTARAKHAND5 (0.9%)

CHANDIGARH4 (0.7%)

PUDUCHERRY4 (0.7%)

ASSAM2 (0.4%)

DAMAN & DIU2 (0.4%)

HIMACHAL PRADESH2 (0.4%)

NAGALAND2 (0.4%)

ARUNACHAL PRADESH1 (0.2%)

ANDAMAN & NICOBAR ISLANDS1 (0.2%)

MIZORAM1 (0.2%)

Education, work and household circumstances

Education level

Graduate: General – (e.g. – BA/BCom/BSc)230 (41.6%)

12th Grade / Higher Secondary Board (e.g., HSC/ISC)84 (15.2%)

Graduate: Professional (e.g. – B.Tech/MBBS/LLB/BBA/B.Arch./B.Ed.)76 (13.7%)

Postgraduate: General – (e.g. – MA/MCom/MSc)64 (11.6%)

Some College (incl. a Diploma but not Grad.)39 (7.1%)

Postgraduate: Professional (e.g. – MBA/PGDM/M.Tech./LL.M./M.D./M.S./MCA./M.Ed.)29 (5.2%)

10th Grade / Secondary Board (e.g., SSC/CBSE/ICSE)21 (3.8%)

School - 5 to 9 years10 (1.8%)

Answered 553 / 553 in current selection · 0 missing/unknown

Occupation

Clerk / Salesman209 (37.8%)

Officer / Executive - Junior148 (26.8%)

Supervisory Level145 (26.2%)

Officer / Executive - Middle /Senior44 (8.0%)

Service (Rural In any village) & CWE Education 10 to Graduate2 (0.4%)

Service (Rural In any village) & CWE Education Grad/Post Grad Prof or Post Grad General2 (0.4%)

Service (Urban) & CWE Education Grad/Post Grad Prof or Post Grad General1 (0.2%)

Service (Rural In any village) & CWE Education illiterate to 9th standard1 (0.2%)

Postman1 (0.2%)

Answered 553 / 553 in current selection · 0 missing/unknown

Monthly personal income

Rs.15,001 – Rs. 20,000104 (18.8%)

Rs.20,001 – Rs. 30,000100 (18.1%)

Rs.30,001 – Rs. 40,00082 (14.8%)

Rs.10,001 – Rs. 15,00071 (12.8%)

Rs.40,001 – Rs. 50,00044 (8.0%)

Rs. 5,001 – Rs. 10,00039 (7.1%)

Do not wish to disclose33 (6.0%)

Rs.50,001 – Rs. 60,00025 (4.5%)

No current income18 (3.3%)

Rs.60,001 – Rs. 80,00012 (2.2%)

Rs.80,001 – Rs. 1,00,00010 (1.8%)

Rs.1,00,001 – Rs. 1,25,0008 (1.4%)

Upto Rs. 5,0004 (0.7%)

Rs.1,25,001 – Rs. 3,00,0002 (0.4%)

Rs.3,00,001 - Rs. 5,00,0001 (0.2%)

Answered 553 / 553 in current selection · 0 missing/unknown

Chief wage earner

The Respondent345 (62.4%)

Not the respondent / Another Family Member208 (37.6%)

Answered 553 / 553 in current selection · 0 missing/unknown

Gender

Male83.9% (464)
Female16.1% (89)

Answered 553 / 553 in current selection · 0 missing/unknown

Marital status

Single436 (78.8%)

Married with kids81 (14.6%)

Married without kids36 (6.5%)

Answered 553 / 553 in current selection · 0 missing/unknown

Family type

Nuclear Family (Living only with your spouse/partner and children or only parents and/or siblings)87% (481)
Joint Family (Living with extended family members, such as grandparents, uncles, aunts, cousins, or with your spouse/partner and children and parents and/or siblings, etc.)10.5% (58)
Single Person Household2.5% (14)

Answered 553 / 553 in current selection · 0 missing/unknown

Investment preferences and reactions

These are reported preferences and hypothetical reactions to a scenario, not observed trading behaviour.

Return / risk preference

Preservation of capital (amount invested) is more important to me than returns.211 (38.2%)

I need to have good but stable and reliable returns with minimal losses192 (34.7%)

I aim for better, higher returns and realize that there will be some ups and downs in my investment, but I wouldn't be able to accept significant losses103 (18.6%)

I would like high returns and am not too concerned with risk. I am prepared for significant short-term losses to achieve better long-term returns47 (8.5%)

Answered 553 / 553 in current selection · 0 missing/unknown

Reaction to a market downturn

I understand these things happen. I’ll keep my money invested and wait for the market to recover.200 (36.2%)

I would be a bit worried and may take out some money from the market.175 (31.6%)

I would be very worried. I might stop investing in the market and move my money to safer options like fixed deposits.126 (22.8%)

I’ll invest more now so I can earn better returns when the market goes up again.52 (9.4%)

Answered 553 / 553 in current selection · 0 missing/unknown

Familiarity with stock markets

I am familiar with the stock markets and update myself periodically on its movements.227 (41.0%)

I am very familiar with the stock markets. I follow them on a regular basis172 (31.1%)

I know a little about the stock markets and their broader market trends.109 (19.7%)

Don't Know45 (8.1%)

Answered 553 / 553 in current selection · 0 missing/unknown

Knowledge and learning preferences

Financial literacy (inflation vs. savings)

Less than today245 (44.3%)

Exactly as today130 (23.5%)

More than today94 (17.0%)

Do not know69 (12.5%)

Refuse to answer15 (2.7%)

Answered 553 / 553 in current selection · 0 missing/unknown

Financial literacy: response breakdown

The question states a 5% return against 6% inflation, so real value falls — “Less than today” is the only arithmetically correct answer. “Wrong numeric answer,” “Do not know” and “Refuse to answer” are all scored incorrect for the numeracy check, but are shown as separate rows since they are not the same kind of response.

Response	Count	Percent	Scored
Correct	245	44.3%	Correct
Wrong numeric answer	224	40.5%	Incorrect
Do not know	69	12.5%	Incorrect
Refuse to answer	15	2.7%	Incorrect

Answered 553 / 553 in current selection · 0 missing/unknown

Preferred medium for investor education

Information on social media (YouTube, Instagram, etc.)355 (64.2%)

Mobile apps332 (60.0%)

Advertisements on TV, Digital or other mediums244 (44.1%)

In-person seminars or workshops175 (31.6%)

Online webinars and virtual training sessions169 (30.6%)

Websites/online portal161 (29.1%)

Email133 (24.1%)

Expert opinion /expert interview / Expert panel discussion90 (16.3%)

Others (please specify)0 (0.0%)

Answered 553 / 553 in current selection · 0 missing/unknown

Preferred format for investor education

Videos401 (72.5%)

Social media post331 (59.9%)

Online courses280 (50.6%)

Article/blogs/newsletters/educational article/ whitepapers236 (42.7%)

Audio books223 (40.3%)

Podcast187 (33.8%)

Others (please specify)1 (0.2%)

Answered 553 / 553 in current selection · 0 missing/unknown

Preferred language for investor education

Hindi188 (34.0%)

English141 (25.5%)

Tamil76 (13.7%)

Telugu36 (6.5%)

Malayalam31 (5.6%)

Gujarati23 (4.2%)

Marathi20 (3.6%)

Kannada16 (2.9%)

Bengali8 (1.4%)

Odia6 (1.1%)

Punjabi3 (0.5%)

No preference, comfortable with any language2 (0.4%)

Assamese1 (0.2%)

Urdu1 (0.2%)

Others (please specify)1 (0.2%)

Answered 553 / 553 in current selection · 0 missing/unknown

Preferred investor-education topics

How to Identify Financial Frauds & Scams (protecting against Ponzi schemes, phishing, and fraud)332 (60.0%)

Investor Rights & SEBI Regulations (understanding legal protections and grievance redressal mechanisms)311 (56.2%)

Risk Management & Portfolio Diversification (how to minimize investment risks)286 (51.7%)

Information on various investment options available (stocks, bonds, mutual funds, etc.)265 (47.9%)

Retirement & Long-Term Financial Planning (planning for a secure financial future)262 (47.4%)

Using Digital Investment Platforms Safely (avoiding cyber threats and securing online transactions)238 (43.0%)

Understanding fact sheets of mutual funds and other financial reports139 (25.1%)

Others (please specify)3 (0.5%)

Answered 553 / 553 in current selection · 0 missing/unknown

Attended an investor education program

Have not attended any investor education program527 (95.3%)

Yes, attended it online (webinars / virtual training sessions)20 (3.6%)

Yes, attended it in-person (seminars / workshops)6 (1.1%)

Answered 553 / 553 in current selection · 0 missing/unknown

Preferred medium, format and topics are multi-select (top 3) — percentages can add up to more than 100%. “Not aware”, “Don't know”, missing, and explicit negative answers are kept as separate categories, never folded together. The 9-item financial-knowledge battery (“Not Aware” response distribution) is analyzed on the Analysis tab.

Financial goals

Share of the 553-respondent focused group who ranked each goal anywhere in their top 3 priorities — not a rank-weighted score. Multi-select (top 3), percentages add up to more than 100%.

Goals ranked in top 3

Growing wealth235 (42.5%)

Supporting family members206 (37.3%)

Building an emergency fund196 (35.4%)

Buying a house194 (35.1%)

Achieving financial independence159 (28.8%)

Saving for a major expense128 (23.1%)

Children's education127 (23.0%)

Planning for retirement108 (19.5%)

Earning money actively on a daily basis97 (17.5%)

Generating passive income86 (15.6%)

My child's marriage73 (13.2%)

Optimizing tax savings and benefits50 (9.0%)

Others (free text)0 (0.0%)

Answered 553 / 553 in current selection · 0 missing/unknown

Income allocation

Recomputed from the raw percentage field, not the derived field that silently converted “not administered” into a “0%” category — blank is kept as blank here. Each category is its own independent distribution; these five are not validated as a joint budget and are not summed into a disposable-income figure.

Income allocation: monthly expenses

11-20%132 (24.7%)

31-40%111 (20.8%)

21-30%110 (20.6%)

41-50%80 (15.0%)

51-60%42 (7.9%)

61-70%29 (5.4%)

1-10%14 (2.6%)

71-80%11 (2.1%)

0%2 (0.4%)

81-90%2 (0.4%)

91-100%1 (0.2%)

Answered 534 / 553 in current selection · 19 missing/unknown

Income allocation: savings

11-20%253 (47.6%)

1-10%151 (28.4%)

21-30%94 (17.7%)

31-40%13 (2.4%)

0%11 (2.1%)

41-50%8 (1.5%)

61-70%2 (0.4%)

Answered 532 / 553 in current selection · 21 missing/unknown

Income allocation: loan repayments

11-20%173 (33.5%)

1-10%161 (31.1%)

0%146 (28.2%)

21-30%28 (5.4%)

41-50%4 (0.8%)

31-40%3 (0.6%)

51-60%2 (0.4%)

Answered 517 / 553 in current selection · 36 missing/unknown

Income allocation: investments

1-10%221 (42.4%)

11-20%205 (39.3%)

0%43 (8.3%)

21-30%42 (8.1%)

31-40%6 (1.2%)

41-50%4 (0.8%)

Answered 521 / 553 in current selection · 32 missing/unknown

Income allocation: other expenses

11-20%234 (44.4%)

1-10%148 (28.1%)

21-30%77 (14.6%)

31-40%21 (4.0%)

41-50%18 (3.4%)

0%14 (2.7%)

51-60%9 (1.7%)

61-70%3 (0.6%)

71-80%2 (0.4%)

91-100%1 (0.2%)

Answered 527 / 553 in current selection · 26 missing/unknown

Reported awareness sources and media

Restricted to the 266 of 553 respondents who also answered the “reasons for not investing” question — the same answer base as that question, not the full 553. Multi-select, percentages add up to more than 100%. This shows where respondents report hearing about mutual funds and ETFs — it does not show whether that source caused them to invest.

Sources of awareness

Friends, Family, and Colleagues154 (57.9%)

Financial Influencers on social media (YouTube, Instagram, Facebook, LinkedIn, Twitter)144 (54.1%)

Online Investment Communities (Telegram groups, WhatsApp groups, Reddit, Facebook groups)79 (29.7%)

Financial Professionals - Financial advisors/planners, bank representatives70 (26.3%)

Advertisements on investment products70 (26.3%)

Investor Education Programmes run by prominent institutions/industry associations (SEBI, NISM, Exchanges, Depositories, AMFI/Mutual fund sahi hai etc)65 (24.4%)

Market or company analysis reports (Brokerage firm reports, industry whitepapers, company financial reports)59 (22.2%)

Financial News & Blogs50 (18.8%)

Educational Resources (Investment webinars, courses, books, podcasts, financial literacy workshops)44 (16.5%)

Investor Education Programmes run by different investment companies (broking houses etc.)36 (13.5%)

None of the above9 (3.4%)

Others (please specify)2 (0.8%)

Answered 266 / 266 in current selection · 0 missing/unknown

Media of awareness

Social media (YouTube videos, Instagram reels, Twitter/X posts)153 (57.5%)

Television112 (42.1%)

Messaging apps (WhatsApp, telegram, etc.)68 (25.6%)

Online Search Engines58 (21.8%)

Online Newspapers/Magazines/Publications57 (21.4%)

Physical Newspapers/Magazines/Publications56 (21.1%)

Other online media50 (18.8%)

Websites/Apps of regulators (like AMFI, SEBI , etc.)39 (14.7%)

Phone calls / SMS36 (13.5%)

In person Consultations / Meetings33 (12.4%)

Fin-Tech Apps & Investment Platforms32 (12.0%)

Seminars, Webinars, and Workshops24 (9.0%)

Radio13 (4.9%)

Others (please specify)3 (1.1%)

Answered 266 / 266 in current selection · 0 missing/unknown